Effective Date: May 19, 2026
Axis Medical Center (“Axis Medical,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained through our website at https://axisjointrelief.com/home (the “Site”) and in connection with the services we provide at our Virginia Beach, VA clinic located at 4542 Bonney Rd., Suite B, Virginia Beach, VA 23462.
By using our Site or our services, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of our Site.
Important Notice Regarding Medical Information (HIPAA): As a healthcare provider, Axis Medical Center is subject to the Health Insurance Portability and Accountability Act (HIPAA). Any protected health information (PHI) you provide as a patient is governed by our separate Notice of Privacy Practices, which is provided to all patients at intake. This Privacy Policy addresses information collected through our website and general business operations, and should be read alongside our HIPAA Notice of Privacy Practices.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information that you voluntarily provide to us, including when you:
Fill out appointment request forms or online patient intake forms
Contact us by phone at (757) 965-2476, by email, or through our website
Subscribe to our newsletter or blog
Apply for a position through our Careers page
Participate in our Military Appreciation Program
This information may include your name, date of birth, address, phone number, email address, insurance information, and health-related information relevant to scheduling or treatment inquiries.
1.2 Information Collected Automatically
When you visit our Site, we and our service providers may automatically collect certain information about your device and usage, including:
• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 5 below)
1.3 Information from Third Parties
We may receive information about you from third parties, such as advertising platforms, analytics providers (e.g., Google Analytics via Google Site Kit), or social media platforms (Facebook, Instagram, YouTube) when you interact with our content on those platforms.
2. How We Use Your Information
We use the information we collect for the following purposes:
To schedule and confirm appointments at our clinic
To respond to your inquiries and provide customer support
To send appointment reminders and follow-up communication
To provide you with information about our services, treatments, and health resources
To process employment applications
To improve and optimize our Site and user experience
To comply with applicable legal and regulatory requirements
To send marketing communications where you have consented to receive them
To detect, prevent, and address fraud, security incidents, or technical issues
3. Legal Basis for Processing (Virginia Residents)
Axis Medical Center operates in Virginia and complies with applicable Virginia privacy laws, including the Virginia Consumer Data Protection Act (VCDPA). We process your personal data on the following bases:
Performance of a contract: to fulfill appointment requests and service agreements
Legitimate interests: to operate and improve our business and Site
Consent: for marketing communications and non-essential cookies
Legal obligation: to comply with healthcare regulations, tax laws, and other applicable requirements
4. Disclosure of Your Information
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our Site and delivering our services. These include website hosting providers, appointment scheduling software, email marketing platforms, and analytics services. These providers are contractually required to use your information only as directed by us and to maintain appropriate security measures.
4.2 Business Partners & Advertising
Our Site is built on WordPress and uses Google Site Kit, which may share certain browsing data with Google for analytics and advertising purposes. We may also use Facebook and other social media advertising tools. Please see Section 5 for more information on how to manage these preferences.
4.3 Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4.4 Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site if your information becomes subject to a different privacy policy as a result of such a transfer.
4.5 No Sale of Personal Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your browsing experience and collect analytics data. Cookies are small text files placed on your device when you visit our Site.
We use the following types of cookies:
Essential cookies: necessary for the Site to function properly (e.g., session management)
Analytics cookies: to understand how visitors interact with our Site (e.g., Google Analytics)
Marketing cookies: to deliver relevant advertising on third-party platforms (e.g., Facebook Pixel)
You may manage your cookie preferences through your browser settings or by declining non-essential cookies when prompted on our Site. Note that disabling certain cookies may affect the functionality of our Site. For more information on Google's data practices, please visit policies.google.com.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at (757) 965-2476.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal obligations (including applicable healthcare recordkeeping requirements under Virginia and federal law), resolve disputes, and enforce our agreements. Medical records are retained in accordance with Virginia state law and applicable federal regulations.
8. Your Rights and Choices
8.1 Virginia Consumer Data Protection Act (VCDPA) Rights
If you are a Virginia resident, you have the following rights with respect to your personal data:
Right to Access: You may request a copy of the personal data we hold about you.
Right to Correction: You may request that we correct inaccurate personal data.
Right to Deletion: You may request deletion of your personal data, subject to certain exceptions.
Right to Opt Out: You may opt out of targeted advertising and the sale of personal data.
Right to Data Portability: You may request a portable copy of your personal data in a commonly used format.
Right to Appeal: If we deny your request, you have the right to appeal our decision.
To exercise any of these rights, please contact us using the information in Section 11. We will respond to verified requests within 45 days, with a possible 45-day extension where reasonably necessary.
8.2 Marketing Communications
You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional communications related to your appointments or care.
8.3 Do Not Track
Our Site does not currently respond to "Do Not Track" signals from web browsers. We will update this policy if our practices change.
9. Children's Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly. Parents or guardians who believe we may have collected information about a minor should contact us immediately.
10. Third-Party Links and Social Media
Our Site may contain links to third-party websites, including our social media profiles on Facebook (facebook.com/myaxismedical), Instagram, YouTube, and Google Maps. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of those sites.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Axis Medical Center
4542 Bonney Rd., Suite B
Virginia Beach, VA 23462
Phone: (757) 965-2476
Website: https://axisjointrelief.com/home
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes, we will post the updated policy on this page with a revised Effective Date. We encourage you to review this Privacy Policy periodically. Your continued use of our Site after any changes constitutes your acceptance of the revised policy.
Axis Medical Center | 4542 Bonney Rd., Suite B, Virginia Beach, VA 23462 | (757) 965-2476 | https://axisjointrelief.com/home
This Privacy Policy was last updated on May 19, 2026.